Monday, December 27, 2010

3 Steps to Prepare Your Etsy Shop for 2011

2011 is almost upon us. Some of you have been planning how to kick 2011's butt for months now. However, it's not too late for the rest of us to get our acts together for the coming year!
(And as usual "Etsy" is working as shorthand here for Artfire, DaWanda, etc etc etc.)

1. Get your goals together!
Last year, I put up a 3 part blog series called "How to Make 2010 the Best Year Ever". It included
project planning worksheets to download, information about time management, and of course 2010's Etsy Goal Worksheet. With the exception of the update to the Etsy Goal Spreadsheet, it's all still good. Set those goals! Write them down! Plan them out!

2. Clean house.
Take a good, hard look at your Etsy shop. Are there some items there that could use a new photo? Can you improve your titles and/or tags? How's the grammar and spelling in those listings? Take some time to spruce things up. For those of us with eleventy billion listings, this can be really overwhelming. Try setting a timer for one hour increments. Really focus on the work at hand during that time. You might just be surprised how much you can get done in a focused burst of energy. Or, try the Craftopolis Edit Express to edit multiple listings at once.

3. Make a marketing plan.

Now that your shop is polished and gorgeous, how are you going to attract people to it? Setting a written plan ahead of time can really streamline your work day. It can also help you stay on track, and waste less time with social networking. Here's a really cool article on Handmade Spark about how to visually plan out your marketing.

What are your favorite ways to prepare for the coming year? Share them in the comments!

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