This is kind of a follow up to the post I published much earlier about the Etsy Goal Spreadsheet. I actually stuck to it for the whole year(!), and it has been my best Etsy sales year ever. Coincidence? Maybe. I definitely feel that it helped me to not only set a goal, but to keep working at it all year long. Although I *ahem* did not actually reach my audacious goal, I got a lot farther than I think I otherwise would have.
And here's the really awesome extra benefit. I was feeling sort of down on myself: "Why isn't my marketing working? What am I doing wrong? What's wrong with me?" etc etc. Then I did the numbers. I tallied up all my Etsy sales that I had made in 2009 (so far!). And then, just for fun, I went back and did the previous two years. It was an eye opener.
Without divulging my (pretty modest) numbers, here's the result:
2009 - I nearly doubled my sales over 2008
2008 - Over 3 times the sales of 2007
2007- I was just getting started, and sold 25 items.
In other words, whatever the heck I'm doing is actually working, albeit maybe not always as fast & dramatic as I'd like.
HERE'S WHERE IT APPLIES TO YOU: Keep records of your goals! You might be quite happily surprised at the end of a seemingly crummy year just how well you did, and how much better than the year before. Go back and tally up your sales for previous years (yes, I know this is a pain. It's worth it!). Become conscious of just how well you've done, and grateful. Set a goal for 2010. And then, we're going to kick 2010's butt.
And I have a little present for you. It's the 2010 Etsy Goal Spreadsheet. Enjoy it and use it!
Click here to download.
(This will take you to a new window. Click on FILE, then DOWNLOAD AS. Feel free to share & change this willy nilly, but please let people know you found it here: http://chickenpants.net Thanks!)
For instructions on using the spreadsheet, check out the earlier post.
The goal is set at 500, but feel free to change that to whatever your goal actually is.
***UPDATE 1/4/10- The weirdness with the dates has been fixed. They are now accurate and for the current year. Sheesh! Crazyness.***
Tomorrow, I'm coming back with a new tool to share with you. Stay tuned.